A policeman directs traffic standing in the middle of New Oxford Street. Behind him is a view of Charing Cross Road Junction leading west into Oxford Street. To the left is a building with a clock on the front and adverts below, including one saying 'Guinness is good for you'. To the right is a number 8 bus whose destination is Old Ford. People cross the road in the background.
Fred Wilfred worked as Chief Photographer for Hawker Siddeley Aviation during the 1950s. In 1963 he started his own commercial and portrait studio in Hampton Hill. Wilfred was a member of the Richmond and Twickenham Photographic Society and a founder member of the London Portrait Group. Acclaimed for his portraiture and wedding photography, his documentary work, like this photograph, has remained largely unseen.
Frederick James Wilfred
1955 AD - 1965 AD
A policeman directing traffic, New Oxford Street. c.1955